Privacy Policy

1. Introduction

Showsafe ("we," "our," or "us") operates the Showsafe Breeding Manager Pro platform (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By accessing or using Showsafe Breeding Manager Pro, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information that you voluntarily provide, including:

• Account Information: Name, email address, phone number, business name, and mailing address
• Payment Information: Credit card details, billing address (processed securely through Stripe)
• Profile Information: Profile photo, farm/business description, location
• Communication Data: Messages sent through our platform, support inquiries

2.2 Equine and Breeding Data

Our Service collects detailed information about your equine breeding operations:

• Horse profiles (names, registration numbers, breed, color, markings)
• Pedigree and lineage information
• Breeding records and history
• Pregnancy tracking data
• Semen collection and inventory records
• Veterinary notes and health records
• Photos and documents you upload

2.3 Automatically Collected Information

When you access our Service, we automatically collect:

• Device information (type, operating system, browser)
• IP address and general location
• Usage data (pages visited, features used, time spent)
• Log data and error reports

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide, maintain, and improve our breeding management platform
• Account Management: To create and manage your account, process transactions
• Communication: To send notifications, updates, and respond to inquiries
• Marketplace: To facilitate connections between breeders (only with your consent)
• Analytics: To understand usage patterns and improve our Service
• Security: To detect and prevent fraud, abuse, and security incidents
• Legal Compliance: To comply with applicable laws and regulations

4. Data Sharing and Disclosure

4.1 We Do Not Sell Your Data

We do not sell, rent, or trade your personal information or equine data to third parties for marketing purposes.

4.2 Limited Sharing

We may share your information only in these circumstances:

• With Your Consent: When you choose to list in our marketplace or share records with other users
• Service Providers: With trusted partners who help operate our Service (payment processing, hosting, email delivery)
• Legal Requirements: When required by law, subpoena, or court order
• Business Transfer: In connection with a merger, acquisition, or sale of assets
• Protection: To protect our rights, safety, and the rights of our users

4.3 Aggregated Data

We may share aggregated, anonymized data for industry research and statistics. This data cannot identify you or your horses.

5. Data Security

We implement robust security measures to protect your data:

• Encryption: All data is encrypted in transit (TLS/SSL) and at rest (AES-256)
• Secure Infrastructure: Hosted on enterprise-grade servers with regular security audits
• Access Controls: Strict access controls and authentication requirements
• Regular Backups: Automated backups to prevent data loss
• Monitoring: 24/7 security monitoring and intrusion detection

6. Data Retention

We retain your information for as long as your account is active or as needed to provide services. After account deletion:

• Personal information is deleted within 30 days
• Breeding records can be exported before deletion
• Backup copies may persist for up to 90 days
• Some data may be retained for legal compliance

7. Your Rights and Choices

You have the following rights regarding your data:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your account and data
• Export: Download your data in a portable format
• Opt-Out: Unsubscribe from marketing communications
• Restrict Processing: Limit how we use your data

To exercise these rights, contact us at [email protected].

8. Cookies and Tracking

We use cookies and similar technologies to:

• Keep you logged in
• Remember your preferences
• Analyze usage patterns
• Improve performance

You can control cookies through your browser settings. Disabling cookies may affect Service functionality.

Types of Cookies We Use:

• Essential Cookies: Required for the Service to function
• Analytics Cookies: Help us understand how you use the Service
• Preference Cookies: Remember your settings and choices

9. Third-Party Services

Our Service integrates with third-party providers:

• Stripe: Payment processing (Stripe Privacy Policy)
• Cloud Hosting: Data storage and infrastructure
• Email Services: Transactional and notification emails

These providers have their own privacy policies and data practices.

10. Children's Privacy

Our Service is not intended for children under 16. We do not knowingly collect information from children under 16. If you believe we have collected such information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including:

• Standard contractual clauses
• Data processing agreements
• Compliance with applicable data protection laws

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Posting the new policy on this page
• Updating the "Last Updated" date
• Sending an email notification for material changes

Your continued use of the Service after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• General Support: [email protected]
• Website: showsafe.show